The Bully Pulpit

Downtown Greeley’s Growing Pains: Construction, Customers, And The Long Game

Downtown Greeley’s Growing Pains: Construction, Customers, And The Long Game
Written by Scott James

Denver7 highlights a Greeley favorite losing business during 16th Street construction. Hard truth: revitalization must not bankrupt the very places we aim to save.

In Denver7, reporter Adria Iraheta tells the story of Pinocchio’s Incredible Italian fighting to hang on while Greeley’s 16th Street Enhancement Project tears up the block. Owner Cecil Velazquez calls it “home for Greeley,” but regulars with mobility issues are staying away, and revenue is down by half. The piece explains the work spans 16th Street between 7th and 11th Avenues, aims to improve pedestrian and traffic safety, modernize utilities, and includes a roundabout at 16th and 10th. The outlet does not list an author.

The report notes the restaurant even closed for the summer and consolidated operations at its 8th Street location to survive the lull. After a year of construction, the human cost is obvious on the balance sheet, even as the city points to long term benefits once the cones are gone.

The Bullet Point Brief

• The hit is real. Pinocchio’s says sales dropped about 50 percent as torn up sidewalks and cones kept regulars away.
• Survival mode. The owner shut the 16th Street spot for the summer and consolidated at Pinocchio’s Prime on 8th Street.
• Why the project exists. The 16th Street work, from 7th to 11th Avenues, targets safety, utilities, and a new roundabout at 10th Avenue.
• Time hurts. A year in, the bills do not care that improvements are coming later. Cash flow is the rate limiter.
• Lesson learned. Revitalization is only a win if businesses make it to the ribbon cutting. Access and support matter as much as asphalt.

My Bottom Line

It saddens me to read this story about our downtown on a Denver media site. I am proud that the Weld Board of County Commissioners took a year to study the issue and then decided to keep our Justice Center downtown. Our intent is to help spark a stronger, safer core. But let’s be adults about the timeline. This is not a one-year project. It is three major projects over 8 to 10 years with intermittent impacts.

I do not want to read a story in two years about a Greeley institution closing because we failed the basics. Downtown businesses lobbied hard to keep the Justice Center downtown. We listened. Now we have to deliver a build plan that keeps doors open. That means aggressive access plans, signed detours that actually work, temporary parking solutions, wayfinding you can see from a truck, and direct small business support during peak disruption. Revitalize, do not weaken. That is the assignment.


Source: Denver7

About the author

Scott James

A 4th generation Northern Colorado native, Scott K. James is a veteran broadcaster, professional communicator, and principled leader. Widely recognized for his thoughtful, common-sense approach to addressing issues that affect families, businesses, and communities, Scott, his wife, Julie, and son, Jack, call Johnstown, Colorado, home. A former mayor of Johnstown, James is a staunch defender of the Constitution and the rule of law, the free market, and the power of the individual. Scott has delighted in a lifetime of public service and continues that service as a Weld County Commissioner representing District 2.